Quite simply, aim for a better result than what the polls say is most likely because each step up indicates something important

If Obama looks like winning narrowly, aim for a clear win to avoid any challenges or repeats of 2000

If Obama looks like winning clearly, aim for a comfortable win so that Obama has a definite mandate for change

If Obama looks like winning comfortably, aim for a landslide so as to punish the Republicans so that they purge themselves of the neocon ideologues who have hurt America so much over the past couple of decades and return to being the Republican party of Eisenhower and Lincoln.

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